We imagine it. We make it real.
AI films, advertising & visual experiences.
A complete creative production, tailored to your story. One point of contact, from the first idea to the final delivery.
Let’s shape your ideaAdvertising that makes you stop.
Product launches, brand films and social campaigns. A distinct idea, a visual world built around your brand, and edits shaped for your audience.
Stories worth getting lost in.
Short films, trailers and cinematic sequences. From script and character development to the last sound in the final edit.
Characters with a presence.
Recurring characters, digital presenters and virtual identities, with visual consistency and a performance designed for your story.
Made to move. Built to connect.
Reels, vertical campaigns and music videos. A visual rhythm that works with the track, the platform and the message.
Your idea. A complete production.
Creative direction, storyboards and practical production workflows. The right tools for the image, with human judgement at every stage.
Your idea.
A clear direction.
Turn an intention into a precise image or video prompt, guided by the studio’s creative methods.
A creative preparation tool. Then generate your images and videos in the tool of your choice.
Your idea stays yours. AI Director gives it a creative structure you can work with.
Simply describe what you want to create.
“An abandoned city beneath artificial rain…”
AI Director organises the creative choices that give your generation a clear direction.
A structured, detailed prompt, ready for your generation model.
Different worlds. One creative vision. A selection of films, collaborations and visual experiments by Max.
Loading the films…
The technology is artificial.
The vision is human.
“They’re not looking for you, Evelyn. They’re looking for what you took from that train.”
A FILM BY MAX · MAD MASK
One woman. A buried past.
A seemingly ordinary woman is drawn back into a world of secret experiments and erased memories. Set in 1986, Protocol : Evelyn traces a past that refuses to stay buried.
Creativity needs room. Production needs a method. Every step moves your idea closer to the screen.
Brief, audience, creative direction and script. We define the right idea together.
Storyboard, visual references, character design and the look of your film.
Images, motion, characters, voice and music, shaped around the approved direction.
Editing, sound design, colour and finishing. Every frame finds its place.
Final files in the agreed formats: widescreen, vertical and social variations.
Some ideas need a brief. Others just need to exist.
AI can also help create experiences you can interact with. Max designs and develops them with AI assistance, including GPT Astra. ATLAS helps you understand the mechanisms behind AI.
Creative partner programmes and collaborations with platforms pushing generative creation forward.
Creative director, filmmaker and endlessly curious human, based in Belgium.
Le Labo de l’IA is my independent creative studio. I combine a developer’s mindset with a love of cinema, music and storytelling to turn ideas into complete visual experiences.
From the first concept to the final edit, I work directly with you. Technology is part of the process. Your story is the point.
New worlds. New sounds. The same imagination. Follow the experiments, discover the films and listen to what comes next.
A product to launch? A world to invent? A story that deserves to be seen? Tell me about it.
madmask@lelabodelia.beBelgium · Working worldwide · EN / FR
